![]() ![]() Here are my three favorite lessons so far: Effortless can teach you exactly how to do so, but you’ll have to make sure to not just read, but also implement what you’ll find out in this book. Avoiding burnout and exhaustion while still moving forward with your objectives is the ultimate strategy you ought to pursue. Instead, you’re much better off if you allocate your limited resources strategically and keep some time for yourself. Working hard pays off as long as you’ve got a good plan and a winning strategy, but struggling and giving your all only to say that you’ve tried isn’t the most efficient approach you could try. Truthfully, achieving success doesn’t have to be difficult. I say appropriate because if the input is excessively high, but the results don’t match and they’re just average, it means that you’ve been keeping yourself busy, instead of being productive. ![]() To be productive is to be efficient in your endeavors and make significant steps towards your end goal with an appropriate amount of resources consumed in the process. Sure, the two concepts do meet to some extent, but one does not necessarily depend on the other. Let’s start by debunking a myth that seems to be taking over the world: being busy does not equal being productive. Jude and the Minnesota Community Education Association.1-Sentence-Summary: Effortless takes the idea of productivity to another level by explaining how doing the most with a minimum input of effort and time is a much more desired outcome than the idea of being constantly busy that is glamorized nowadays. And he is a regular keynote speaker at non-profits groups including The Kauffman Fellows Program, St. policy group, Resolve, and as a mentor with 2Seeds, a non-profit incubator for agricultural projects in Africa. Greg is an active Social Innovator and currently serves as a board member for Washington D.C. His work included a project for Mark Hurd (then CEO of Hewlett Packard) assessing the top 300 executives at HP. Prior to this, Greg worked for Heidrick & Struggles' Global Leadership Practice assessing senior executives around the world. He has taught at companies that include Apple, Google, Facebook,, Symantec, Twitter, and VMware. Greg is currently CEO of McKeown, Inc., a leadership and strategy design agency. The World Economic Forum inducted Greg into the Forum of Young Global Leaders. ![]() in Communications (with an emphasis in journalism) from Brigham Young University and an MBA from Stanford University. Originally from England, he is now an American citizen, living in Southern California. He has authored or co-authored books, including the Wall Street Journal Bestseller, Multipliers: How the Best Leaders Make Everyone Smarter (Harper Business, June 2010), and journal articles. Greg McKeown is a business writer, consultant, and researcher specializing in leadership, strategy design, collective intelligence and human systems. Accelerate your learning by leveraging the best of what others know.īy making the toughest tasks just a little bit easier, we can accomplish more of what matters, without burning out. Let Go of perfectionism by finding the "courage to be rubbish." Prevent problems later by solving them before they happen. Streamline your process by mapping out the minimum number of steps. In Effortless, McKeown offers proven strategies for making the most important activities the easiest ones. The problem, he's found, is that the complexity of modern life has created a false dichotomy between things that are "essential and hard," and things that are "easy and trivial." But what if the trivial tasks became harder and the essential ones became easier? If the important projects became enjoyable, while the trivial distractions lost their appeal entirely? He's since talked with thousands of readers about the challenges they face in putting those ideas into practice. In the New York Times bestseller Essentialism, Greg McKeown urged readers to eliminate nonessential activities and focus on the few that truly matter. If you answered "yes" to any of these questions, you might be making life much harder for yourself than it needs to be. Is there a goal you want to make progress on, if only you had the energy? Do you assume that anything worth doing must take tremendous effort? Have you ever abandoned a hard but important activity for an easy but trivial one? Are you often overwhelmed by the complexity that's expanding everywhere? The New York Times bestselling author of Essentialism takes on the holy grail of human performance: How can we make it easier to get the right things done?
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